The IQOS Tobacco heater
IQOS is a viable alternative to traditional smoking.
At the root of it all is heat.
We chose to heat tobacco instead of burning it, and in this way, we were able to create alternative products to traditional cigarettes.
IQOS ILUMA.
Next level technology.
The new SMARTCORE INDUCTION SYSTEM™ designed for IQOS ILUMA is the innovative blade-free induction system that heats specially designed tobacco sticks from the inside.
The SMARTCORE INDUCTION SYSTEM™ and its SMARTCORE STICKS™ have been developed to make your experience even easier.
A tip that worth for two.
Do you want to be part of IQOS world?
Ask for the invitation corde to an IQOS user friend and discover how to purchase your first device with up to 20€ discount.
If you already use IQOS.
Invite your interested adult smoking friends to know IQOS. If they purchase, you will have the chance to get up to 60€ voucher discount.
The favourites among the IQOS Community.
The IQOS Community has chosen Pebble Greyas its favorite colour for the IQOS ILUMA device.
And what is yours?
IQOS ILUMA is designed to be used only with SMARTCORE STICKS™.
Explore our portfolio
Find your perfect IQOS match
All the colors
that you want.
On iqos.com you can find all the colorations of devices and accessories of IQOS ILUMA range.
Make unique your IQOS ILUMA until last detail.
Featured news
Blog
March: discover the new promotions for IQOS ILUMA ONE and IQOS ILUMA
25/03/2024. From 25 to 31 March only on iqos.com, there is a special offer for the purchase of your first device: for you IQOS ILUMA ONE at 19€ and IQOS ILUMA at 39€. Also, discover the initiatives for March on the IQOS ILUMA range and the Lil SOLID Ez device for €9.99 on iqos.com.
Blog
Do you have an IQOS 3 DUO or an IQOS 3 MULTI? It's time to switch to IQOS ILUMA
13/02/2024. If you are using one of the previous generation IQOS devices with blade, as IQOS 3 DUO or IQOS MULTI, it is time to upgrade to the next level with the bladeless devices of IQOS ILUMA range. Discover some features and differences that may help you in your choice.
Blog
REC arrives, the recycling project of IQOS and Lil devices
25/01/2024. An important piece that adds to Philip Morris Italia's commitment to the sustainability strategy of its supply chain.
Blog
Tobacco heaters: find out what they are and how they work
26/04/2023. What is a Tobacco Heater? Learn more about the details and how the innovative tobacco heating devices work.
Blog
IQOS ILUMA: the advantages of alternatives to the traditional cigarette
10/03/2023. Why choose IQOS ILUMA? Discover every benefit of heat-not-burn tobacco and the differences between IQOS ILUMA, cigarettes and electronic cigarettes.
Blog
IQOS and electronic cigarette: a new world?
30/09/2019. Let's figure out together how two different technologies can satisfy a smokers’ common need: finding an alternative to cigarettes and traditional smoking without combustion, smoke, ash and smell.